Operator notes on GTM,
RevOps, and the
fundraising treadmill.
Tactical, specific writing for founders who are still doing the work themselves. No frameworks-for-the-sake-of-frameworks. Numbers, examples, and the occasional take.
The founder sales script: six questions that surface real qualification
Most founders run discovery on instinct. Here's the six-question structure that fits on an index card and works on every call.
Investor data rooms: NRR, CAC, payback — in one source-of-truth sheet
What investors actually want to see, how to compute it from a real (messy) Stripe + HubSpot export, and which numbers will get you grilled.
Cold mail deliverability: the five settings that decide whether you land in inbox or spam
SPF, DKIM, DMARC, warm-up cadence, and the inbox-rotation pattern. None of it is optional. All of it is boring. All of it matters more than your subject line.
ABM maths: when 20 accounts beat 2,000 leads (and when they don't)
ACV × close-rate × buying-committee × cycle-length is the simple model. Plug your numbers in. Most B2B SaaS shouldn't run ABM at all.
Why we take five clients at a time
Short notes on capacity, attention, and why a smaller book of business is a feature, not a constraint.
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One note per
fortnight. That's it.
No drip campaigns, no funnel tricks. Just the GTM intelligence we'd be putting in your inbox if you were already a client.