Sales Playbook Sprint
Turn founder chaos into a repeatable sales motion — for your first 10 to 30 customers.
A short, intensive sprint that takes the way you (the founder) currently sell and turns it into a simple, repeatable process. You walk away with a discovery script, an objection handbook, and a 30-day plan.
- 01 Written ICP and core use cases
- 02 Repeatable discovery script & objection responses
- 03 30-day founder sales activity plan
- 04 Weekly pipeline review format
The reason
it's productized.
I've watched too many founders try to hire a VP of Sales as their fifth employee, expecting them to import a process that doesn't exist yet. It almost always fails — the VP burns out trying to invent the playbook in real time, the deals stall, and twelve months later you're back to square one with a smaller bank account.
The Sprint exists to write the playbook *before* you hire. Four weeks, with the founder in the room, turning the way you actually close deals today into something that survives being handed off.
About DariuszBe honest with
yourself here.
If you can't say "yes, that's me" to at least three points on the left, this service is the wrong starting point. Save us both the call.
- B2B SaaS / software, pre-seed to Series A
- Founder or CEO runs most sales calls
- No written discovery framework, objections, or pipeline review
- Unsure when to make the first sales hire
- Mature sales team with VP Sales + AEs + SDRs
- Pure self-serve PLG with no sales conversations
The plan,
in order.
Each week ships something concrete. Weekly milestone calls, async work in between. The timeline flexes ±2 weeks if life happens — beyond that we restart from the previous milestone.
- W1
ICP + messaging
ICP workshop. Sharpen problems, outcomes, offer, social proof.
- W2
Discovery & objections
Audit 3–5 recorded calls. Build discovery framework. Top objections + responses.
- W3
Pipeline & follow-up
Define CRM stages. Follow-up & recap templates. Simple forecast sheet.
- W4
Deal review & transition
1–2 live deal reviews. Plan to move from founder-only sales to first hire — when, who, KPIs.
Not a report.
A working asset.
Every service hands over an asset your team can use the next day. Here's the shape of what arrives.
- 01 01 · ICP & ideal-deal profile
- 02 02 · Discovery script (12 questions, weighted)
- 03 03 · Objection responses
- 04 04 · CRM stages & exit gates
- 05 05 · Follow-up & recap templates
- 06 06 · Weekly pipeline review template
What lands
in your inbox.
You own every file, account, repository, and document. Your team can edit them, hand them off, share them with investors. No vendor lock-in.
- № 01Sales Playbook v1 (ICP, scripts, objections, stages)
- № 02Weekly pipeline review template
- № 0330-day activity plan
What you won't get
from an agency.
- 01 Founder-in-the-room — every artifact reflects how *you* actually sell, not a generic template
- 02 Recorded-call audits surface objections you've stopped hearing because they're routine
- 03 30-day plan ships with calendar holds, not just a Notion doc
- 04 A transition checklist for the first sales hire — including a 90-day ramp plan
Kickoff:
3 working days.
The faster you get me access, the faster week 1 starts. Most of this is a single email with logins or CSVs.
- 01 Intake form (product, ICP, links to materials)
- 02 Access to call recordings, or join 2–3 live calls
- 03 View-only CRM access or pipeline export
The ones I get
every time.
01 Will this work if I have zero deals closed? +
02 Do you sit in on live calls? +
03 What if I need to delay between weeks? +
Start the
Sales Sprint.
Tell me about your stage and the symptoms you're seeing. I'll come back within 24 hours with a candidate kickoff date and a clear yes/no on fit.