ABM Readiness + Pilot
A real ABM pilot — readiness, then activation, then measurement — only if the maths works.
A 30/30/30 split: readiness, asset & activation, measurement. We split the readiness phase out so you don't run a pilot 'for sport' — if the maths doesn't support ABM, you stop before phase two.
- 01 Verified economic fit for ABM
- 02 10–20 tier-1 accounts with buying-committee maps
- 03 Assets + multichannel pilot to those accounts
- 04 Pilot report vs. baseline — scale, pivot, or stop
The reason
it's productized.
ABM is the most over-prescribed motion in B2B SaaS. Most companies that try it shouldn't — the maths doesn't support the focus required. So we split the engagement: 30 days of readiness, where we honestly answer 'should you?'. If the answer is no, you stop and save 60 days.
If the answer is yes, we run a real pilot with a control group, a defined sample size, and a decision criterion. Scale, pivot, or stop. No ABM-theatre.
About DariuszBe honest with
yourself here.
If you can't say "yes, that's me" to at least three points on the left, this service is the wrong starting point. Save us both the call.
- ACV above €25k
- Sales cycle > 180 days
- TAM < 1,000 accounts
- Buying committee of 3+ people
- Transactional / low-ACV offers
- Not enough CRM data to pick a sensible account list
The plan,
in order.
Each week ships something concrete. Weekly milestone calls, async work in between. The timeline flexes ±2 weeks if life happens — beyond that we restart from the previous milestone.
- 30
Phase 1 — Readiness
CRM and pipeline audit. ICP definition. Pick 10–20 tier-1 accounts. Map the buying committee (Decider, Champion, Economic, Technical).
- 30
Phase 2 — Assets & activation
1–2 assets (landing / one-pager / case study). Mail + LinkedIn sequences per role. Sales enablement playbook.
- 30
Phase 3 — Measurement & decision
Track contact / engagement vs. control. Report on engagement, meetings, SQL / pipeline. Recommendation: scale, pivot, or stop.
Not a report.
A working asset.
Every service hands over an asset your team can use the next day. Here's the shape of what arrives.
- 01 ECONOMICS · pass — ACV €68k, cycle 240d, TAM 320
- 02 DATA · pass — CRM clean, 18 mo of history
- 03 ACCOUNTS · 14 tier-1 selected, 6 in active pipeline
- 04 BUYING COMMITTEE · avg 4 roles · all 4 mapped
- 05 PILOT SIZE · 14 accounts · 12-week measurement
- 06 GO / NO-GO · GO — proceed to Phase 2
What lands
in your inbox.
You own every file, account, repository, and document. Your team can edit them, hand them off, share them with investors. No vendor lock-in.
- № 01ABM Readiness & Strategy memo
- № 02Account list + persona maps
- № 03Asset pack (1–2 assets + sequences)
- № 04ABM Pilot Report (90 days)
What you won't get
from an agency.
- 01 Readiness is a separate, lower-cost gate — you opt in to the pilot only if it makes sense
- 02 Real control group, not a 'we'd have closed them anyway' guess
- 03 Buying-committee mapping covers Decider · Champion · Economic · Technical
- 04 Sales enablement is part of the asset pack — not an afterthought
Kickoff:
3 working days.
The faster you get me access, the faster week 1 starts. Most of this is a single email with logins or CSVs.
- 01 CRM & customer/deal access
- 02 Agreement to focus on a small account set (10–20)
- 03 Marketing–sales alignment workshop (≥ 1 session)
The ones I get
every time.
01 What if the readiness memo says no? +
02 How does this differ from running outbound on 14 accounts? +
03 Can we run ABM in parallel with broader outbound? +
Start the
ABM Pilot.
Tell me about your stage and the symptoms you're seeing. I'll come back within 24 hours with a candidate kickoff date and a clear yes/no on fit.