Win your biggest B2B deals — by design.
I'm Dariusz Utracki — a B2B growth expert who fixes the hard parts of go-to-market. Five sharp services — from a four-week playbook sprint to a 90-day ABM pilot. One simple way to work.
Five signs your GTM needs real work.
Not every team needs every service. Pick the signal that's loudest in your business right now — the right starting point is usually obvious from the symptoms.
The founder is still the whole sales team.
You take every discovery call. There's no script, no objection sheet, no plan to hand it to a first rep.
Nobody trusts the numbers.
Sales says one figure, marketing another, finance a third. "SQL," "opportunity," and "ARR" mean whatever the last person said.
A board or investor question you can't answer.
"What's your NRR, payback, and CAC by channel?" — and the master sheet doesn't exist.
Outbound is dead, or never started.
Cold mail is bouncing, sequences are flat, or you've never set up signal-driven outbound the right way.
A few big accounts would change your year.
High-ACV, long-cycle deals where the same 20 logos would move the needle — but there's no ABM motion.
Not sure where to start? Take 30 seconds.
Three questions, one recommendation. I'd rather tell you the right service than the easy service.
Where are you right now?
Which number do you trust least?
What's your time horizon?
One menu. Fixed scope. Fixed fee. Real outcomes.
Every service is bounded by week and by deliverable — so you know what you'll have at the end, and what it costs. Run them in sequence, or take only the one you need.
- 01
Sales Playbook Sprint
Turn founder chaos into a repeatable sales motion — for your first 10 to 30 customers.
Duration 4 weeksPricing Fixed feeOpen - 02
RevOps Audit & Roadmap
Bring order to the funnel — CRM, stages, metrics, reports — so leadership trusts the numbers again.
Duration 4 weeksPricing Fixed feeOpen - 03
Board-Ready Revenue Pack
A coherent set of SaaS metrics — and a deck — that holds up to investor and board scrutiny.
Duration 3–4 weeksPricing Fixed fee · light + full tiersOpen - 04
Signal-Based Outbound Setup
Signal-driven outbound that actually lands — without building a SaaS to do it.
Duration 6 weeksPricing Fixed-fee build + optional retainerOpen - 05
ABM Readiness + Pilot
A real ABM pilot — readiness, then activation, then measurement — only if the maths works.
Duration 90 daysPricing Two phases · Readiness then PilotOpen
Sales Playbook Sprint
Turn founder chaos into a repeatable sales motion — for your first 10 to 30 customers.
- B2B SaaS / software, pre-seed to Series A
- Founder or CEO runs most sales calls
- No written discovery framework, objections, or pipeline review
- Unsure when to make the first sales hire
- Mature sales team with VP Sales + AEs + SDRs
- Pure self-serve PLG with no sales conversations
- Written ICP and core use cases
- Repeatable discovery script & objection responses
- 30-day founder sales activity plan
- Weekly pipeline review format
- Wk 1ICP + messagingICP workshop. Sharpen problems, outcomes, offer, social proof.
- Wk 2Discovery & objectionsAudit 3–5 recorded calls. Build discovery framework. Top objections + responses.
- Wk 3Pipeline & follow-upDefine CRM stages. Follow-up & recap templates. Simple forecast sheet.
- Wk 4Deal review & transition1–2 live deal reviews. Plan to move from founder-only sales to first hire — when, who, KPIs.
- Sales Playbook v1 (ICP, scripts, objections, stages)
- Weekly pipeline review template
- 30-day activity plan
- Intake form (product, ICP, links to materials)
- Access to call recordings, or join 2–3 live calls
- View-only CRM access or pipeline export
RevOps Audit & Roadmap
Bring order to the funnel — CRM, stages, metrics, reports — so leadership trusts the numbers again.
- B2B SaaS with an existing CRM (HubSpot, Pipedrive, Close, Salesforce…)
- At least a few dozen historical closed deals
- Feels chaotic: duplicates, different lead/SQL definitions, untrusted reports
- No CRM, or CRM used only occasionally
- Early stage with a handful of customers — start with the Sales Sprint
- One source of truth for funnel, stages, and metrics
- Win rate, cycle length, average deal value, pipeline velocity — defined and trusted
- 90-day roadmap of fixes
- Wk 1Discovery & mappingInterview leadership. Map current funnel & CRM stages.
- Wk 2Data & reports auditData quality scan: duplicates, missing fields, stage hygiene. Review existing reports & dashboards.
- Wk 3Minimum viable RevOpsSimplified stage set. SQL/Opp/Closed-Won/Lost reason definitions. 2–3 key dashboards.
- Wk 4Roadmap & alignment90-day priorities document. Alignment workshop.
- RevOps Diagnostic & Roadmap (Notion / PDF)
- Funnel map with new stage definitions
- KPI dictionary (SQL, Opp, ARR, NRR…)
- 2–3 dashboards (Looker Studio or native CRM)
- List of systems: CRM, marketing automation, billing, product analytics
- View-only access to CRM and sales reports
- CSV export of historical deals
Board-Ready Revenue Pack
A coherent set of SaaS metrics — and a deck — that holds up to investor and board scrutiny.
- B2B SaaS planning a seed / Series A / B round
- Board meeting or M&A conversation coming up
- Need a defensible view of MRR, NRR, CAC, LTV, payback
- No clean revenue records or customer-level data
- Very early stage (< 10 customers)
- ARR / MRR, NRR / GRR, churn, expansion
- CAC, LTV:CAC, CAC payback
- Pipeline velocity, win rate, average deal
- Investor-grade deck with commentary
- Wk 1Data & definitionsCollect CRM + billing exports. Define MRR/ARR, churn, expansion, plan structure.
- Wk 2Master sheet & mathsBuild the master sheet. Calculate NRR/GRR, LTV:CAC, payback, velocity.
- Wk 3Dashboard & deckBuild the online dashboard. Produce the 10–15 slide deck with commentary.
- Wk 4Investor iteration (optional)Tailor the deck to the specific fund / board's requirements.
- Master metrics sheet (Google Sheets / Excel)
- Online dashboard with key metrics
- GTM & Metrics Overview deck (10–15 slides)
- Short memo: interpretation, risks, recommendations
- Access to billing data (Stripe / invoices / reports)
- CRM exports (deals, customers, sources)
- Plan structure and pricing details
Signal-Based Outbound Setup
Signal-driven outbound that actually lands — without building a SaaS to do it.
- B2B SaaS with sensible ACV (≥ ~€10k/yr)
- Clearly defined ICP
- No working outbound today, but ready to experiment
- Very low ACV / fast-transaction businesses
- Won't allow domain & email infra setup (SPF / DKIM / DMARC)
- Domains and inboxes correctly configured
- Warm-up plan executed
- Mail + LinkedIn sequences with AI personalisation
- CRM integration
- Pilot campaigns with a results report
- Wk 1Strategy, ICP & triggersSharpen ICP. Build the trigger list (funding, hiring, stack, job changes).
- Wk 2Infrastructure & deliverabilitySPF / DKIM / DMARC. Buy & configure satellite domains. Inbox warm-up plan.
- Wk 3Stack & sequences (part 1)Pick tools. Draft sequences and reply templates.
- Wk 4Stack & sequences (part 2)AI personalisation passes. Reviews, edits, hand-offs.
- Wk 5Pilot launchStart on a limited audience. Daily monitoring of bounce, open, reply, positive reply.
- Wk 6Optimisation & reportWeekly review. ICP / messaging / cadence corrections. Pilot report.
- Outbound System Blueprint
- Configured domains & inboxes
- Trigger matrix + ICP
- Mail & LinkedIn sequences
- Pilot results report (metrics + recommendations)
- DNS / email panel access (or IT collaboration)
- CRM access
- Agreement to work on satellite domains (not the main company domain)
ABM Readiness + Pilot
A real ABM pilot — readiness, then activation, then measurement — only if the maths works.
- ACV above €25k
- Sales cycle > 180 days
- TAM < 1,000 accounts
- Buying committee of 3+ people
- Transactional / low-ACV offers
- Not enough CRM data to pick a sensible account list
- Verified economic fit for ABM
- 10–20 tier-1 accounts with buying-committee maps
- Assets + multichannel pilot to those accounts
- Pilot report vs. baseline — scale, pivot, or stop
- 30 daysPhase 1 — ReadinessCRM and pipeline audit. ICP definition. Pick 10–20 tier-1 accounts. Map the buying committee (Decider, Champion, Economic, Technical).
- 30 daysPhase 2 — Assets & activation1–2 assets (landing / one-pager / case study). Mail + LinkedIn sequences per role. Sales enablement playbook.
- 30 daysPhase 3 — Measurement & decisionTrack contact / engagement vs. control. Report on engagement, meetings, SQL / pipeline. Recommendation: scale, pivot, or stop.
- ABM Readiness & Strategy memo
- Account list + persona maps
- Asset pack (1–2 assets + sequences)
- ABM Pilot Report (90 days)
- CRM & customer/deal access
- Agreement to focus on a small account set (10–20)
- Marketing–sales alignment workshop (≥ 1 session)
Most teams start with one. Then keep going.
The five services compose into a natural path: clarity, then hygiene, then evidence, then scale, then strategic motion. Founder-led sales dominates early; RevOps and metrics become essential before you scale spend; outbound and ABM only pay off once the unit economics are clean.
Entry
Deepen
Founder-led and CEO-led sales dominate at early stage. RevOps and metrics become a priority before scaling spend. Outbound and ABM only pay off once data and sales economics are in order.
Fixed scope. Fixed fee. No open-ended retainers.
Every service has a defined start, a defined end, and a defined deliverable. After it ships, you decide whether to continue — never the other way around.
Per service
One scope, one fee, one timeline. Quoted up front, based on the service you pick.
- All deliverables included
- You own the assets, code, dashboards, and decks
- Weekly milestone calls
Ongoing support (optional)
A light monthly arrangement — but only after a finished service, never instead of one. If the work opens a clear next problem (sales coaching, RevOps upkeep, outbound tuning), we agree simple monthly hours.
- Starts only after a successful service
- Set monthly hours and cadence
- Cancel anytime
Per hour
For founders who only need a few hours of senior growth thinking — review a deck, audit a sequence, sanity-check a board metric.
- No commitment, no minimum
- Async or live
No agency layers. You work with the growth expert.
I've spent 10+ years building B2B growth for software and B2B companies — digital marketing, demand generation, ABM, sales enablement, and the RevOps and CRM work that holds it all together. DIGITALY exists because most teams don't need another agency. They need someone who's done the job — in their seat — and will get the deal done, for a fixed scope and a real deadline.
I take five clients at a time. You get senior attention, weekly milestones, and deliverables that survive contact with your team.
From first call
to handoff.
No surprises. No "let's add a phase here." Every project runs on this five-step rhythm — the only variable is duration and what gets built each week.
- 01DAY 0
Discovery call
30 minutes. You tell me where you're stuck. I tell you which service fits — or whether none of them do.
- 02DAY 1–3
Scope & sign-off
Written scope memo with deliverables, milestones, and pricing. You read, edit, approve.
- 03DAY 4–7
Onboarding
Access set up: CRM, billing, DNS, recordings. Kickoff call scheduled. Weekly calendar holds locked in.
- 04EACH WEEK
Milestone + async
One live call (45 min). Async work in shared workspace the rest of the week. Mid-week check-in if needed.
- 05FINAL WEEK
Handoff + decision
Deliverables shipped. 60-min handoff session with you and your team. We decide together: continue, or done.
The three real
alternatives.
Most founders weigh "do it myself" against "hire an agency." There's a third option in the middle — that's what this is.
Honest answers,
on the record.
01 Why fixed scope and fixed fee instead of a retainer?
02 Can I run more than one service at the same time?
03 How do you handle our existing tools?
04 Who actually does the work?
05 We're outside Poland. Does that matter?
06 What does "productized" actually mean here?
One operator email. No drip. No tracking pixels.
One call.
Real answers.
No deck attached.
Tell us where you're stuck. We'll tell you which engagement fits — or whether none of them do.
Warsaw, Poland