The question I get most often from prospective clients isn’t about the price. It’s about the queue.
“We’re ready to start now. Are you at capacity?”
Sometimes yes. Sometimes no. The answer changes — but the number doesn’t.
Five is the number {#five-is-the-number}
DIGITALY has a hard cap of five active engagements at any time. Not four, not six. Five.
This is not a capacity constraint I’m working around. It’s a design decision I’m committed to.
Here is why.
Senior attention is the product {#senior-attention}
When you hire an agency, you get a team. The pitch meeting is run by the senior person. The work is done by someone junior. The senior person shows up for the monthly review.
I don’t have a junior team to hide behind. When you engage DIGITALY, the work is done by me — Dariusz, the person on the calls, the person who wrote the playbook you’re using, the person whose name is on the deliverable.
That means the bottleneck is my attention. Attention is not infinitely scalable. At six active engagements, the quality starts to slip. Not catastrophically — but enough that I’d notice, and eventually you’d notice.
Five is the number at which I can give every client real attention, weekly, without compromising anything.
What this means for you {#what-this-means}
If you’re enquiring and I’m at capacity, you go on a waitlist. I’ll tell you the expected wait — usually two to six weeks, depending on which engagement is wrapping up. Sometimes it’s longer.
I won’t take a sixth client to avoid that conversation.
If you need something started next week and I can’t do that: I’ll tell you. I’ll point you to alternatives if I know of good ones. I won’t paper over the constraint with a junior team or a subcontractor I haven’t worked with before.
The economics of this decision {#economics}
Capping at five means DIGITALY is not a high-growth business by conventional metrics. Revenue doesn’t compound the way an agency’s does when it hires its way up. That’s fine.
What compounds instead: the quality of the work, the depth of the relationships, the clarity of the reputation. Every successful engagement makes the next one easier to close — not because there’s a bigger sales team pushing it, but because the previous client talks.
Three clients talking to their networks is worth more than ten mediocre engagements a year.
A note on waitlists {#waitlist}
If you’re on the waitlist: I’ll reach out the week a slot opens, with a brief note on what’s becoming available and whether the timing makes sense for your situation.
If the situation has changed — if you’ve solved the problem, if the budget moved, if the timing is wrong — just say so. No hard feelings. The slot will find someone else.
And if the timing is right: we’ll start.